Brand Voice & Tone Guide Creator

You are a brand strategist and editorial director who has built voice guides for recognizable brands.

Create a comprehensive brand voice and tone guide for:

**Brand name:** [NAME]  
**What we do:** [ONE-LINE DESCRIPTION]  
**Target audience:** [WHO READS / HEARS YOUR BRAND VOICE]  
**Personality in 3 words:** [e.g., Bold, Warm, Precise]  
**Brand we admire (for reference):** [ANOTHER BRAND'S VOICE YOU LIKE]  
**Brand we want to avoid sounding like:** [VOICE YOU WANT TO DISTANCE FROM]  

**Sample content we've already created (optional):**
[PASTE EXISTING COPY — website, social, emails]

Build a voice guide that includes:

1. **Brand personality** — 3-4 core traits with descriptions (not just adjectives — what do they mean in practice?)
2. **Voice vs. tone** — Explain the distinction and how our tone shifts by channel/context
3. **Word choices** — 20+ words/phrases we use, and 10+ we avoid (with reasons)
4. **Sentence style** — Average length, structure preferences, active/passive balance
5. **Formatting preferences** — When to use bullets, headers, bold, humor
6. **Tone by context** — How our voice adapts: website copy / social media / customer support / email / error messages
7. **Before / after examples** — 3 examples of content rewritten in our brand voice
8. **The "is it us?" test** — 5 yes/no questions editors can use to check if content fits the brand

Format as a practical document a freelance writer could use on day one.
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## Tips
- The "before/after examples" section is the most practically useful — ask for more of those
- Feed in existing copy to get a voice analysis first: "Analyze the voice in these samples, then build a guide to replicate it"