Go-to-market / Launching next
Claude for GTM
Build a practical GTM system with ICP research, positioning, outbound, landing copy and sales enablement.
A 7-day Claude course for go-to-market work: ideal customer profiles, positioning, competitor angles, outbound sequences, launch content, sales notes and weekly pipeline review.
7-day curriculum
Pick the GTM wedge
Narrow a broad audience into one urgent segment and buying trigger.
Artifact: ICP wedge brief
Write positioning that does not sound generic
Clarify pain, promise, proof and objections.
Artifact: Positioning one-pager
Research competitors and alternatives
Compare direct competitors, status quo options and gaps to exploit.
Artifact: Competitor angle map
Build the outbound message system
Create first-touch, follow-up and referral prompts grounded in the ICP.
Artifact: Outbound sequence
Draft the GTM landing page
Turn the offer into hero copy, proof points, FAQ and CTA.
Artifact: Landing page draft
Create sales enablement notes
Prepare discovery questions, objection handling and demo talk tracks.
Artifact: Sales call brief
Run the weekly GTM review
Analyze replies, calls and content performance to decide next actions.
Artifact: GTM review workflow