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Courses

Search growth / Launching next

Claude for SEO

Use Claude to plan topical maps, briefs, refreshes and technical SEO workflows without low-quality AI content.

A 7-day Claude course for SEO work: keyword clustering, search intent, content briefs, internal links, refresh plans, technical checks and reporting.

SEOBeginner7 days15 min/day

7-day curriculum

Day 1

Build a topical map

Group keywords by audience, intent and business value.

Artifact: Topical map

Day 2

Analyze search intent

Turn SERP notes into page type, angle and must-cover sections.

Artifact: Intent brief

Day 3

Write the content brief

Create a brief for a human-quality page with examples, constraints and internal links.

Artifact: SEO content brief

Day 4

Refresh existing content

Find decay, missing sections and update opportunities without rewriting blindly.

Artifact: Refresh plan

Day 5

Plan internal links

Map source pages, target pages and anchor ideas.

Artifact: Internal link map

Day 6

Triage technical SEO issues

Use Claude to explain crawls, logs and page issues in plain English.

Artifact: Technical SEO checklist

Day 7

Build the SEO operating system

Package keyword, brief, refresh and report prompts into one workflow.

Artifact: SEO workflow library